Avo Joe™ · Farmers & Planet
Salutes Agriculture
Thank a Farmer Today.
Honoring the people who grow, harvest, handle, transport, study, and protect the food supply — and the land it all depends on.
An Open Letter to Farmers
Behind Every Hass Avocado
Future Agriculture & FFA
Healthy Planet & Stewardship
Before Avo Joe ever saluted the farmer, Joe worked beside the farmer.
Dr. Joe Sanders began farm work as a child in California's San Joaquin Valley. That is where the respect behind this entire section started.
Who this letter is for
To everyone whose work connects the land to the table
Farmers, growers, and ranchers
Orchard workers and farmworkers
Packers, handlers, and transporters
Agricultural educators and students
Researchers protecting the food supply
Every part of the food story matters. This letter is the starting point of the Avo Joe™ agriculture message — and everything that follows builds on it.
Growers & Orchard Workers
The Farmers Behind Every Hass Avocado
From the orchard to the packing house to the store shelf — every avocado carries the work of many hands.
From orchard to table
One avocado. Many hands.
Long before an avocado reaches a kitchen, it passes through the care of people who plant, tend, irrigate, harvest, sort, pack, ship, and sell it.
- Growers who tend the trees year after year
- Packing houses and quality handlers
- Transportation and cold-chain teams
- Retailers, restaurants, and families
The Next Generation
Avo Joe™ Salutes FFA
Gratitude for today’s agricultural workers only matters if it reaches the people who will farm tomorrow.
ncourage a future farmer
Agricultural education is food security
FFA students, agricultural programs, and school farms are where the next generation of growers, scientists, and stewards begins.
- Classroom and school-farm programs
- Children's gardening and grow-your-own projects
- Farm-to-table learning
- Careers in agriculture and food science
Stewardship
Healthy Planet, Healthy Harvest
Farmers need a healthy planet. Healthy soil and clean water are not separate from good food — they are where good food comes from.
Let's Make Earth Day Every Day
Planet-Saving Promise — Water
Climate First — Take Care of Our Planet
Expanding
More Salutes Coming
This section is built to grow. As further farmer, grower, orchard, conservation, and farm-to-table materials are gathered, they drop straight into place.
Salute to Farmers Day
Awaiting artwork
Thank You, Rudolph Hass
Awaiting artwork
Thanks to the Farmer — Song & Video
Awaiting media
Healthy Soil, Healthy Food
Awaiting artwork
Clean Water, Healthy Crops, Healthy Lives
Awaiting artwork
Global Farmer & Grower Appreciation
Awaiting artwork
Avo Joe™ welcomes conversations with growers, producer organizations, agricultural educators, conservation groups, and industry partners about sponsorship, licensing, and collaboration.
